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Ways to Shop Smarter for Black Friday

Black Friday is THE busiest shopping day of the year. This day sees everyone seeking out and scrambling to snag steep discounts and the best deals on everything from toys to TVs. Whether you plan to get in line or shop from home, here are some ways to shop smarter for Black Friday and beat the marketing madness. Thank me when you’re done reading. *wink But first, what is Black Friday?

What is Black Friday?

Black Friday is an annual shopping tradition from the US that goes back as far as the 1950s. It is widely accepted that it got its name after people would move enmasse to shops on the Friday after Thanksgiving in the US. The earliest evidence of the phrase being used to describe the rush was in 1961, in the city of Philadelphia, Pennsylvania, in the US.

How to Shop Smarter for Black Friday

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1 Research to the max

1.1 Research Original Prices

During this time of the year, retailers are known for jacking up original prices of items so they can display actual original prices as Black Friday discounted prices.

Don't automatically assume you are getting the biggest bang for your buck on any item. Before adding any item on your shopping list, look at the current sale price to determine if you are really getting a good deal.

1.2 Compare Black Friday Prices

Just when you think you’ve got the best deal, another comes along to knock it right off the shelf. Though it can be time consuming, I do not hold back on comparing prices across a range of retailers. Check the price of your chosen items at multiple retailers and purchase it where it's the least expensive.

2 Have an Online Strategy

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2.1 Skip the long lines and shop online

If you’re like me and would rather not do an in store shopping experience, go online. Yes, there are particular items which are best bought in stores (such as clothes) however, you can save ample time AND energy by shopping for many other goods online. Decide which items you’re comfortable buying online and start loading up your virtual carts.

2.2 Sign up for sale alerts through store newsletters

The fear of missing out (FOMO) largely drives purchasing behaviour during this time and one way to ensure you don’t miss out on deals is by signing up for your targeted stores’ newsletter. Of course, you can always hit “unsubscribe” after the season if the notifications clog up your inbox.

Another way to do this is by stalking their social media pages. Stores put up upcoming deals on their social media pages which is a wider accessible channel for the public.

Don’t get mixed up in the Black Friday hustle and bustle, do your due diligence and cash in on those best deals.

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