Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias.
Every year, International Women’s Day releases a theme to celebrate the day – and women all over the world. This year, it is #Breakthebias, a theme that tasks us to do our part in creating a world free of bias, stereotype, and discrimination.
A feat by no means an easy one but doable. And doable with each one of us taking action.
In putting ideologies and words to actions, we invited 5 women entrepreneurs with business accounts on Eyowo to tell their stories. These stories document their dreams as a child, the businesses they currently run and the biases faced as a woman in business.
Please meet them!
Bukky Aseinde is the founder of Bellaafricana. She started Bellaafricana, a tech enabled platform for creative entrepreneurs because she struggled to get local food and snacks while abroad and thought of a solution. Bellaafricana supports small businesses with digital tools for increased visibility and sales.
The community is currently 95% women and she wishes more men will be willing to collaborate to grow their businesses.
Bukky aims to connect more Nigerian creative entrepreneurs to local and global opportunities. Her favourite Eyowo feature is bill payments.
Oluwatosin Ibiwoye is an e-hailing driver who started as a banker but had to quit due to a change in the bank’s spousal policies as her husband was also a staff. She went into business but things got really tough. 3 years ago, when her child came back with a notice from school she decided to do something. Started as a ride hailing driver and now does other logistics businesses.
Tosin is a Manager at Kubi's Fabrics. Before managing her mum’s fabric business in Lekki Lagos, Tosin initially wanted to be an Forensics Investigator as a child but ended up studying something different. Her mum started the business after 12 years as a banker. She’s encountered various struggles ranging from hiring, to the frequent rise in the exchange rate. Her favourite Eyowo feature is the payment link which makes payment from her customers seamless and easy to reconcile.
Omolola is an e-hailing cab driver. She hates being idle and getting into driving is a result of that. She finds her trade quite interesting as she loves to meet people and it opens up a channel for her to listen to people’s unique stories. She finds that a major motivation to keep driving is the constant and never ending bills. She absolutely loves that there are no transaction charges on Eyowo and how she gets prompt and timely payment receipts.
Kanyinsola is the founder of Chop Haus, Crack wings and Soft. She’s a woman who has her hands in many pies. She started out wanting to be a cleaner as a child but ended up studying Fashion in school. She owns a fashion brand called Onalaja and 3 food businesses- Chop Haus, Soft, Crack Wings. While she enjoys the ease of payment Eyowo affords, she particularly likes that she can connect her Kwiksell account to Eyowo.
These women represent just a fraction of the timeless stories of women and their day to day realities which needs to be documented.
The world would forever be filling the gaps and creating stories about what they think women want if they aren’t told by the story owners.
Together we can break the bias, one woman’s story at a time.
Happy International Women’s Day.
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